Auckland Digital Experience Summit 2025

Discover how AI-powered insights and predictive analytics are transforming customer experiences and driving business success.

• Leveraging AI for hyper-personalisation without breaching privacy
• Predictive analytics: Using data to anticipate customer needs
• Real-world success stories of AI-driven CX optimisation
• Overcoming the challenges of integrating AI into existing digital ecosystems

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A look at how cutting-edge technologies are being used by companies to improve customer interaction and satisfaction.

• Real-time data analytics and customer service
• Personalisation through AI
• The role of virtual and augmented reality in customer experience
• Case studies of successful technology applications in marketing

As digital tools become second nature, the next challenge is creating frictionless, meaningful experiences that blend technology with human needs.

• How consumer expectations have shifted in the digital-first era
• The role of trust, transparency, and data ethics in CX/UX
• Bridging the gap between digital convenience and emotional engagement
• The next big UX shifts: From screens to immersive experiences

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In this innovative session, attendees will be faced with a series of scenarios that they may face in their roles. Attendees will discuss the possible courses of action with their peers to consider the ramifications of each option before logging their own course of action.

Results will be tallied and analysed by our session facilitator and results will impact the way the group moves through the activity.

Will we collectively choose the right course of action?

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Learn how we improved digital accessibility for users who are blind or have low vision—by identifying key pain points, enhancing screen reader compatibility, and embedding inclusive design practices. See how these changes boosted usability, engagement, and customer satisfaction.

In this session. discover how technology helped a business scale digital personalisation while maintaining a human touch.

• Strategies for automating personalisation at scale
• AI vs. human interaction: Finding the right balance
• Data-driven customer engagement: The key to success
• Future-proofing digital experiences for long-term impact

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With the rapid evolution of digital experiences, businesses must balance innovation, personalisation, and security while meeting growing customer expectations across multiple channels.

• How do we balance automation with real human connection in digital experiences?
• Meeting rising consumer expectations while navigating stricter data regulations
• Disruptor or enabler? How AI, AR, and automation are reshaping customer interactions
• Breaking down silos to create consistent, frictionless experiences across all digital touchpoints

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Choose 1 topic to join on the day!

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Topics will be made available closer to the event

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As digital experiences become more immersive, personalised, and persuasive, this keynote explores the ethical dilemmas of influence, choice architecture, and algorithmic decision-making.

• How digital platforms shape user behavior and decision-making
• The ethical boundaries of personalisation and nudging
• AI bias, fairness, and the responsibility of digital leaders
• Future regulatory and ethical frameworks for digital influence

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A thought-provoking debate on the potential for AI to surpass human empathy in digital experiences, customer service, and emotional intelligence.

• Can AI truly understand and replicate human emotions?
• The role of emotion AI in customer experience
• Limitations of machine learning in building authentic human connections
• What happens when AI makes better emotional decisions than humans?

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